Design Thinking

The modern world serves mankind. Anything that has to be successful has to have a human element to it. Improving our lives in everything that we build/design is essential. An innovative approach incorporates human behavior into design. Studying, learning from or gaining inspiration from this behavior is a vital part of the design thinking process. A video I watched promoted diversity and collaboration in the workplace environment. Having a diverse group of people work on a problem often eliminates constricted views, provides various insights, and offers quicker paths to a solution.

Designing any product requires customer feedback and insight, no matter the stage of the design or production process. Design thinking encourages collaboration across disciplines and ideas, and viewing the customer as an active component of the process. This would result in an empathetic design. It is always good to make something that the customer desires rather than make something and force the customer to like it. Customer is king, we can only sell our product provided our product satisfies the needs/wants of the customer. Without the customer, no business can succeed. Customer first and product second. #2 in innovation Stanford’s design school course that focuses on human-centered design hits the right notes when it comes to design thinking.

If Rendering Bullets’ USB has to be a hit, it’s final design needs to focus on the customer - the everyday gamer. It will have to alleviate the many issues that gamers face with today’s controllers, while setting higher expectations for the design of a gaming controller. The team will actively seek customer insight - at the university, at the mall, at the arcade.