CUSTOMER INTERVIEW

Customer interviews should be precise and to the point. When a customer is interviewed, the interviewer should understand that he/she is trying to improve the product rather than trying to sell the product or convince the customer of actually buying the product. This is because, if the interviewer is trying to sell his/her product, the whole purpose of the interview is lost and instead of improving the product and thereby making the product more appealing for thousands of people, the interview becomes a platform for just one product being sold.

So when we went about interviewing a wide range of customers from casual gamers to competitive and more serious gamers, we tried to get their inputs on how to go about improving our universal serial blasters(USB) by asking them what their comfort zone was when it came to shooting games and their answer was that, instead of placing the buttons on the corners of the gun, we should try and do the button placements based on the real gun and how a real military officer shoots. We thought that this made more sense as the customer had a valid point here as the button placements are going to impact the success of our gun by a great distance.

When we interviewed another customer about how we should go about linking the movement of the in-game player with the gamer's movement desires, the customer told us that instead of keeping the movement control pad under the leg, we should consider other alternatives and come to a conclusion based on which solution best suits our customers and if the existing movement pad is the best solution going forward, so be it. We found that reconsidering this will also enhance and improve our product.