Pricing

There is certainly much to be said about pricing. In fact, a simple web search brings up more advice about how to price your product or service than you can possibly use. These models tell you how to avoid the common pitfalls of startups and new ventures and a whole range of other organizational structures. We don't need to worry about this as much as some other people do. We aren't in this to make money, we are in this to make products to make having fun more fun. One of the oldest tricks in economics is to offer at least one gimped option. This option is an inferior model of the regular option, usually priced just close enough that paying for the most expensive option is an upgrade rather than a full extra purchase. This is often considered a trick used to trick customers into spending more than they normally would. One way sites offer alternatives without falling into this exploitative model is by offering a do-it-yourself option. This is the route we would like to take. Our input-devices currently use open-source-friendly software, and our source is licensed under the GNU GPL 3.0, owing to our commitment to letting users hack and modify the devices they own. A side-effect of this is that users can also decide to build their own device if they so wish. Building a device on your own may be cheaper, but we are confident that users will prefer one of our finely-tuned devices once they have had a taste of the extra power that one of our products can allow them. This pricing model has been wildly successful in the past, and also has led to large amounts of support from the open-source community, a group know to be helpful in growing software projects. Our product is expected to have a relatively low price, hopefully even underselling the default controllers as mass-produced by current leaders in the industry. Through a combination of caring about our customers and transparency, we believe we can capture a loyal following. One idiom I have heard over and over is that the tech business isn't about WHAT you make, it's about WHO you sell it to and how far they will follow you.